ThriveToday
Project Scope: CMO
Project Length: 29 Months
Megan worked with THRIVEtoday, for two years, helping redefine and reposition the brand, creating clarity and momentum to build audience segments and clarity in messaging. She managed social media, event marketing, email marketing, and segmentation and automation strategy over the two years. Within that time, THRIVEtoday increased their engagement rates by over 80%, increased their traffic by over 75%, and had an average email open rate of 40% of a 10k+ audience.
Megan lead and strategized:
A full rebrand of THRIVEtoday
A new website with e-commerce features
15 courses and workbooks
Lead generation funnel
Email segmentation and automation through 6 different audience segments
Content Development
THRIVEtoday’s focus and ability to scale is directly correlated to the clarity and consistency Megan created over her 2.5 years working with the brand. She helped build psychological safety and trust throughout the brand, leading to a solid foundation where quick growth could grow, as their niche is so specialized and drives curiosity and engagement naturally. This can be seen through their continued growth over the last few years since Megan exited the organization.
Jen Coursey | Executive Director
“ Megan worked as our Marketing Director at THRIVEtoday for two and a half years. She was instrumental in rebranding our organization and giving us a consistent brand across emails, social media, website, print materials and all outward facing communications.
She redesigned our website to make it more user friendly, set up multiple social media platforms and ran our communications on them.
She helped us present ourselves more professionally to our audience while also helping us better understand our audience. She came up with our marketing plan and helped us carry it out each year.
Megan is very creative, has an amazing eye for design and a great grasp of marketing strategies for growth. She was a delight to have on the team and her teammates really enjoyed her.
I believe Megan would be a great fit for your organization and you would significantly benefit from her skills, gifts and talents.”
