Hodges Coaching
Project Scope: Monthly Strategy + Automation Optimization
Project Length: 2021–2024
Hodges Coaching brought me in to refine and elevate an already established ecosystem of automated audience journeys.
The systems were built. The content was strong.
But the funnels didn’t fully reflect the depth, clarity, or psychological precision of the brand.
My role was to translate all that brilliance into a structure that made sense to the human brain — not just the marketing software.
The Challenge
Hodges Coaching had high-performing content and a dedicated audience, but there was a disconnect between:
What the brand wanted people to experience, and
What the audience was actually being guided through.
The automations were complex, layered, and slightly overwhelming — for both the team and the prospects navigating them.
The goal was simple:
Create a more coherent, human-aligned journey that amplified the brand instead of diluting it.
The Work
Over three years of partnership, I helped Hodges Coaching:
Audit and re-map the full behavioral funnel to align with natural human decision-making
Simplify and restructure automations so they became intuitive, not mechanical
Refine brand voice and messaging across all touchpoints for consistency and resonance
Build synergy across high-engagement content so each asset fed the next stage of the journey
Recenter the marketing plan around neuroscience-driven patterns that support trust, clarity, and motivated action.
The result was an ecosystem that finally matched the intelligence, creativity, and emotional depth of the brand itself and a funnel full of leads.
The Outcome
This strategic overhaul created major shifts:
Higher-quality, more aligned leads
Prospects who arrived already understanding the brand
A fully sustainable lead-generation system
A dramatic increase in conversion quality and client readiness
Ultimately, Hodges Coaching tripled its revenue in just two years — without increasing output, pressure, or overwhelm.Just alignment.
Sarah Hodges | CEO
"Her strategic capabilities and a keen eye for the aesthetic of consumer behavior were the main traits that caught my attention."
Still, she surprised and impressed me with her deep understanding of neuroscience. Megan’s application of neuroscience to marketing differentiates her from all other marketers. She understands the brain-based mechanisms that incentivize prospects to engage with content to convert sales, and her knowledge was instrumental to the success of my business today."
