Joan has been designing floral arrangements for her business, Floral Expressions by Joan, for 12 years. “I opened my business because I wanted the freedom of doing what I love on my own schedule while being at home with my kids!” Joan shares.
Floral Expressions offers custom bouquets, corsages, and boutonnieres for special occasions, as well as full-service floral for weddings including delivery and set-up. She also offers classes for kids and adults, including birthday parties and wine and design girls’ nights.
While Joan is passionate about creating beautiful floral arrangements for her customers, she has some trepidation about the marketing side. “Being proactive in promoting and networking to new people and groups is something I worry about,” Joan explains. She wishes she joined more networking groups when she first started her business to get traction earlier.
Now, after serving West Michigan for more than a decade, Joan can rely on a network of happy customer referrals, fellow entrepreneur connections, and positive reviews on her website and social media to propel her business forward.
When Joan thinks about her business, “it makes me cheerful and happy,” she says.
Gift cards are currently available for purchase until Joan is back up and running after the shut down in Michigan. You can support her business until then at https://floralexpressionsbyjoan.com/.